The mistakes of startups can be very depressing. Especially the ones that could be easily avoided at the beginning. The first biggest mistake of an online startup is a wrong ready-made template, which can be outdated, boring or simply doesn’t represent who you are and what you do. Emmet theme is multipurpose one with a set of universal features that can be fully customized to fit your business idea. The minimal design and balanced color scheme are still perfect to apply and the rest of the features can be configured easily with a help of built-in visual page builder and the WordPress Customizer. With the right theme the future of your first business is free from all common mistakes.